“Simplicity is the ultimate sophistication.”
— Leonardo da Vinci
“Less, but better.”
— Dieter Rams
“Form follows function.”
— Louis Sullivan
“God is in the details.”
— Ludwig Mies van der Rohe
“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs
“The details are not the details. They make the design.”
— Charles Eames
“Good design is obvious. Great design is transparent.”
— Joe Sparano
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
— Antoine de Saint-Exupéry
“Beauty of style and harmony and grace and good rhythm depend on simplicity.”
— Plato
“I have seen the future, and it is design.”
— Norman Bel Geddes
“The object of art is not to reproduce reality, but to create a reality of the same intensity.”
— Alberto Giacometti
“Make it simple, but significant.”
— Don Draper